With personalization a key block for the app, the learning experience can be customized depending on the child’s level of reading. While it makes learning for kids fun, the app also allows parents, guardians and educators to track their child's learning progress. The offering has been designed specifically for younger users to help them learn independently and keeping the target audience in mind, it is built on a child-friendly interface, with no ads and in-app purchases. Backed by their knowledge of languages and how people learn them, the company with the launch of Duolingo ABC is deploying its expertise in encouraging and motivating kids to build a strong literacy foundation with gamification and positively impact lives, shares Kapany. It is a well-known fact that teaching people to read and write can change lives. Incidentally Korean is the largest language in India for the app.Ībout the new launch, Kapany said, “The brand’s mission is to make learning free, fun and accessible to everyone, and in this goal, this free tool would help children in their early education of English language.” Duolingo ABC has already been launched across the US, Canada, the UK, Ireland, Australia and New Zealand. India is one of their largest and fastest-growing markets globally, and the appetite for language learning is huge in India, both for English and non-English languages, adds Kapany. The launch of Duolingo ABC helps them increase their footprint to young kids, especially in a market like India with a sizable appetite for the language across consumers. There would be 9 different levels to start from that would help kids to learn at their own pace.
Duolingo ABC has been designed as a free-to-use app for kids that includes over 700 bite-sized lessons teaching the alphabet, phonics, and sight words in a fun manner.
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